Pay Per Click Marketing Tips


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What are some of the best ways to go about developing a pay per click marketing campaign? We examine some tips on optimizing your Google Adwords pay per click campaign. Read the rest of this article »


Elements of a Successful SEO Project


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There are several important elements to be successful in any SEO project. Most clients and some SEO companies fail to follow these elements. If they are not followed, the project will be a failure. As a professional SEO company, we know how to execute the elements needed. Read the rest of this article »


Breaking Down Keyword Selection for SEO


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Keyword selection is the foundation of an SEO campaign. Every SEO project must break down the keyword selection process in the proper manner to ensure success. Read the rest of this article »


What can we learn from the JC Penney debacle?


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JC Penney was heavily penalized by Google for violating the rules of their algorithm. What can we learn from this debacle so it does not happen to us or anyone else? Read the rest of this article »


Landing page? What is that?


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Landing pages are vital to your pay per click campaign. Getting a user to click on your ad is only half the battle. Your landing page needs to engage the user and let them know the highlights of your product or service. Read the rest of this article »


Tracking Keyword Performance in Google Adwords Pay Per Click Campaigns


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A business needs to know how keywords are performing and how to increase performance of the keywords. Make sure to keep track of everything. This article highlights the six major elements of an adwords campaign. Read the rest of this article »


Black Hat SEO Techniques to Avoid


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Thinking about trying to trick the search engines? Think again. Google and other search engines are way ahead of the game and if you employ black hat SEO techniques, your site will be sandboxed and it can be very difficult to get it relisted. Best to avoid black hat SEO. Read the rest of this article »


What exactly is online marketing?


what is online marketing

This article discusses the most popular methods of online marketing that small businesses use today and have been using for the past several years. Read the rest of this article »


Search Engine Optimization Tips for Beginners


seo tips

Potenture offers up some SEO for beginners so they can get a primer on how SEO works and a few of the techniques professional SEO companies use to achieve results and high rankings. Read the rest of this article »


Duplicate Content and How It Affects SEO


duplicate content seo

Duplicate content will hurt your website. Google and other search engines do not like duplicate content and will not index any of your web pages if you have duplicate content across domains or within your website. Read the rest of this article »



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