Backup Your Company Data


data backup

What would happen if your company lost all of its data? Would you be able to recover? This article illustrates good reasons why your company needs to have some form of data backup in place. Read the rest of this article »


Google Announces the Engage Program for PPC Agencies


google engage ppc

Potenture has been accepted into the Google Engage program because we have demonstrated high profiency with their pay per click campaigns. Their resources have been allowing us to add even more value to our client's pay per click marketing campaigns, as well as our own. Read the rest of this article »


What are some good reasons to start a company blog?


company blog for seo

The whole web 2.0 wave is here and blogs are right in the middle of it. Why should your company follow the same path? Read the rest of this article »


Enough with Flash Intros


skip flash intro web design

Most website users skip flash intros. The last thing you want to do is annoy your users as you only have 3 seconds to grab their attention. Flash intros will make your website an afterthought. Read the rest of this article »


Ways to improve website conversions


improve website conversions

Your website needs to drive traffic, but that's not all. Once the traffic arrives, you need to direct it to where it belongs. Converting your traffic into prospects and sales is the final step. Read the rest of this article »


Knowing Your Target Audience for Search Engine Optimization


target audience for seo

Search engine optimization (SEO) can be responsible for a large portion of a company's website traffic. But do you know how to drive that seo traffic through customer keywords? Read the rest of this article »


Elements of a Successful Web Design and Development Project


successful website design project

Building a website design is not a one step process. It is a series of steps that is more than just spitting out pages. The website also needs to drive results. Read the rest of this article »


Building Trust Through Your Website - Website Design Working For You


building website design trust

Your company website and its design is important. Your online marketing (SEO and PPC) campaigns are even more important. But what are some ways you can make your website work for you during rocky economic times? Read the rest of this article »


Why is Pay Per Click Popular Among Businesses?


ppc management popular among businesses

Online purchasing is increasing. Make sure to increase your ecommerce website's performance through seo, ppc, fast loading times and an effectively designed website. Read the rest of this article »


Is your ecommerce website's performance up to par?


ecommerce website performance

Online purchasing is increasing. Make sure to increase your ecommerce website's performance through seo, ppc, fast loading times and an effectively designed website. Read the rest of this article »


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