Black Hat SEO Techniques to Avoid

Filed under category: Search Engine Optimization




avoid all black hat seo

There are several different unethical SEO techniques that people or companies may use in order to cut corners for quick search engine optimization of their website to gain higher search engine rankings. But if you want our advice, we suggest that you DO NOT USE THEM!


It can be VERY tempting to use black hat SEO techniques or to contract a non-professional SEO services because these search engine optimization strategies can temporarily "trick" a search engines to allow you to achieve fast rank, but eventually you WILL be discovered and penalized. Once you are discovered, your website is dropped from the index "indefinitely" and it is very hard to win back the trust of the search engine. Not to mention your users will most definitely hate your website for failing to feed them rich content. Below are a few unethical black hat SEO techniques that should be avoided.


Keyword Stuffing


Keyword stuffing is loading up a webpage with TOO MANY keywords, whether in your header or in the body of your webpage, regardless if your webpage is relevant to those keywords or not. In other words, instead of having content that nicely flows to give relevant information about a subject - with an easy level of readability - webmasters will add a list of 30-50 keywords to the webpage (usually at the bottom of the webpage).


Today's major search engines, especially Google, frown on companies providing this non-professional SEO service because they know it's not what users want. Users search the internet for the three "E's": Education, Entertainment, and/or Ecommerce, and keyword stuffing actually prevents users from reaching each of these goals. If Google discovers your webpage employing this black hat Search Engine Optimization technique, they'll devalue your page altogether and you'll lose rank or be sandboxed.


Invisible Text - Hiding Keywords


Invisible text can be considered another form of keyword stuffing, where in using this black hat SEO technique webmasters attempt to hide keywords from users within a webpage but make them available for search engines to still scan for optimization.


Black hat SEO professionals will attempt to change text color of keywords to blend in with the webpage's background color (for example, if your website has a white background, a webmaster might try to put keywords in white text so it blends in). Another is to minimize the keyword to an unreadable size; and maybe even hide the keyword in sections of the webpage that are inaccessible to users but available for search engines optimization.


Doorway Pages (aka Portal Pages)


A doorway page is a webpage that's exclusively for search engine optimization purposes only, one which users never see. This kind of webpage is created fulfilling all of the technical requirements for search engines but is inaccessible to users. Why is this considered a non-professional SEO service? Because in the end Search Engine Optimization is all about giving users relevant content.


Since doorway pages are not designed for user benefit, search engines will view this webpages as spam and another attempt to trick them...yeah search engines are that advanced. Search Engine programming is designed to imitate human behavior, intelligence and intension as closely as possible (while also maintaining the algorithm's technical advantage)...and ever year the rocket-scientists at Google improve on the programming.


Search engines focus on users, and if your pages are not geared towards users, you will be devalued and devalued quickly. "The user is always right."


Cloaking


Cloaking is a technical term to describe presenting two different versions of a webpage to users and search engines. It's very deceptive and if caught by the search engines, will get you banned immediately. There are several different methods of cloaking, some involving IP addresses and types of Javascript, all in the name of tricking users and search engines simultaneously.


Since doorway pages are not designed for user benefit, search engines will view this webpages as spam and another attempt to trick them...yeah search engines are that advanced. Search Engine programming is designed to imitate human behavior, intelligence and intension as closely as possible (while also maintaining the algorithm's technical advantage) and every year the rocket-scientists at Google improve on the programming.


This was just a summary of what to avoid when hiring your professional SEO company or attempting to perform your own Search Engine Optimization for your website. If you're planning to hire your professional SEO company, don't hesitate ask them about which SEO techniques they use. We are aware of all black hat SEO techniques and we never use them or even consider using them.