How to choose a Professional SEO company

Filed under category: Search Engine Optimization

Choosing an SEO company can be a daunting task. There are many companies out there and each one provides professional SEO services in a different way. Since Search Engine Optimization is a relatively new industry, customers are still feeling their way around and testing the waters before they dive in. These tips below can help you choose a professional SEO company.

Do they have proof, results and skills to backup their claims?

Let's be honest, anyone can make claims about what they can do in any industry. So ask a professional SEO company to provide references and some sort of proof of their expertise. If they can't provide case studies or some sort of portfolio about their skills, or if they become evasive when asked to provide proof or references, don't waste any more time with them. Any professional SEO company who can backup their claims will be more than happy to show previous work to a potential client.

What is their communication/project support system like?

Communication is essential and is the lifeline of any successful SEO project. Depending on how much money you spend with the SEO company or depending on what package you have may actually determine how much communication and support you will receive during your project.


We feel this is unprofessional. When an SEO project lacks sufficient communication, service delays are inevitable. We offer you top notch support to all of our clients, regardless of how much money is being spent with us.

Do SEO companies track your website traffic?

Ask the SEO company if they track your website traffic when providing their SEO services. This is also another essential component of Search Engine Optimization as it's the only way to determine whether or not the campaign is actually performing. Do they plan on sending you some sort of traffic report during or after the campaign?


Did they install any tracking code to the pages of your website? If the SEO company does not offer traffic reports or employ some sort of tracking code, do not do business with this company. Tracking your website traffic is the only concrete way to determine whether or not your SEO campaign is working. Don't let an SEO company fool you into thinking that you don't need to track your website traffic.

A Professional SEO company will admit that they CANNOT guarantee a page 1 ranking.

Many companies follow the mantra "say anything to make a sale". There are many SEO companies that will claim they can guarantee TOP positioning in search results, but Google itself clearly states that nobody can guarantee a #1 search engine ranking. The simple explanation is because we do not control the search engines.


Ok, so what does a professional SEO company do exactly? Glad you asked. A professional SEO company optimizes your website for search engines - making it "relevant" to your target keywords and more "important" than other similar websites - to achieve the best possible search engine ranking it can achieve as a website. Since search engine algorithms are continuously changing and the search engines, like Google, refuse to share exactly how their algorithms work, a professional SEO company is compelled to provide the strongest optimization possible for your website. SEO companies do not control the search engines, therefore cannot guarantee a specific ranking.

If an SEO company is offering you free SEO services, don't bother.

The phrase "if it's too good to be true, then it is" applies perfectly here. If an SEO company or website design company is offering you free search engine optimization, chances are they will rank you for keywords that won't generate any traffic. Like your company name for example. In other words, it will be a complete waste of time.

Since SEO is a long process requiring planning, research, analysis and technical labor, there is absolutely no way any reputable, professional SEO company can offer SEO services free of charge. It is simply not possible.