Companies Are Increasing Their SEO Spending

Filed under category: Search Engine Optimization

improved seo rank

Perhaps we're lucky enough to be one of the few, but over the last couple months, it seems more small businesses are seeking SEO (search engine optimization) and/or SEM (search engine marketing). Having been in the SEO industry for several years and becoming industry experts, as well as performing professional SEO services for smaller firms who are outsourcing, I can say I see a bit of a trend up in seo efforts by small businesses. For us, leads are coming in, seo services, to social media service requests, as well as ppc management services.

This is a good thing to see for the industry. It is also good to see more and more companies and small business owners are realizing the importance in getting found on the search engines and it shows that more businesses are being aggressive with their online marketing and advertising. The fact is, this is a cutthroat business world. If you're relying on your website to bring in business or make sales, you'll need to be ranking as high in the search engines as possible. Often, the higher you rank in the search engines, the more traffic you'll generate, and usually more traffic translates into more sales, quotes and/or conversions. Small business seo efforts can make a huge difference, even if it's on a relatively small budget.

If you're thinking about pulling the trigger in optimizing your website, looking to improve your ranking, or interested in increasing usability, or getting your website more socialized, now is the time! Whether with us or any other seo firm, make sure the seo company is willing to work with you and have you comfortable in what they're doing for you. Ask questions! Be sure they use ethical practices, as using less than ethical practices could jeopardize your website. You don't want to be going backwards simply because one company was a little cheaper than the other. Most of the time less isn't more. And when a company is offering seo services at a cheaper price, it usually means they are going to spend less time with you and do less work for you. You want to compare services from 2 or 3 professional seo companies, but make sure you compare apples to apples. There are many different seo companies out there, many offering reputable and results oriented services. However, there are even more seo companies that look good, talk a good game and have prices that are below competition level, but not long after paying for their seo services, you find out they are anything but good. In fact their prices and talk reflect exactly what they are: cheap.

In any case, things appear to be looking better for small businesses. What about your company? Are you in the seo industry and seeing an increase in interest? Are you a small business owner who's looking to get back into SEO and/or having your website better optimized? Whatever the case may be, you can be assured that businesses are increasing their SEO spend. If you are a small business owner, that should ring a bell that you need to get on the horse and get cracking on your SEO before your competitors start dominating the results.