How Google Adwords PPC Gives You An Advantage

Filed under category: Pay Per Click Marketing




pay per click management advantage

E-Commerce Websites are the most modern method of marketing and selling products and services. The competition for small, local businesses to sell their products and services online is enormous. The big guys like the Big Box Stores have the advantage of page ranking because they have thousands of pages and thousands of items for spiders to locate. You, on the other hand, have 20-50-200 items or even just one service to sell. You use every optimization technique suggested and you are now ranked 15th on Google's search engine. But, you decide you need more.


Google Adwords pay per click campaigns have been giving companies huge advantages for several years. By properly managing a pay per click campaign, you are on your way to creating better page rankings and increasing the total number of visits to your site. Google AdWords places your ads on either Google Search Network including Ask.com and AOL search engines or, on Google Display Network including CNN, Wired.com, and You Tube. The third option is that you can buy Ads that combine both.


If you choose to advertise on both Google PPC providers, you are positioned to reach 3 out of every 4 people on the internet at any given time. More, you are seen worldwide not just locally - if you choose. PPC management is a little more difficult when you advertise on more than one pay per click campaign provider. A professional ppc management company will know the ins and outs and quirks of each ppc campaign provider.


AdWords campaigns need to be designed to fit your needs. The first consideration is how much you can afford for a day, week or month of advertising. The second key to a campaign is deciding what specific words you are going to use in your ads. The more specific the words, the easier it is to win a bid and to be found. In order to make sure that these Adwords campaigns are designed to fit your needs, make sure to consult a professional ppc management company. This is always the difference between high return on your investment and no return on your pay per click investment.


If you are selling dog treats, instead of using words like "dog treats" choose something like "cheese treats for large dogs" or "doggie cheese biscuits". This form of advertising is called "Pay per click". You must bid how much you are willing to pay for each person that "clicks" on your ad. You can bid the minimum of $0.05 or as much more as you choose. The winner of the bidding for PPC/Pay per Click gets the top spot on the search engine or associated site. Imagine being able to advertise your doggie cheese treats on CNN for just one day! This is the cheapest and most cost-effective advertising in the world today.