The Importance of Logo Design For Your Company Website

Filed under category: Website Design

importance of logo design on websites

When a user arrives to your website, via social media, search engines or some other means, quite often the first thing they will notice is your logo. Most business websites have their logo in the top left hand corner and it should prominently stand out. Users who arrive at your website need to feel comfortable with who they might be doing business with. If your company website has no logo, or a shoddily designed logo, the user may very well leave. When you are an unknown business (which most small businesses are), a professional image will increase your sales tenfold. This conveys trust and gives the sense that you are a real business.

What must a logo do?

A good logo design should convey what your business does and should relate to your industry and the products and/or services you offer. The logo must be part of the attention-grabbing part of your website. If your website is not grabbing a user's attention and keeping them there, you will consistently lose visitors.

A logo must also give your company a professional image and make any prospective client or customer feel comfortable about doing business with you. It should give your business an identity. An identity can help your business stand out from cluttered competition. A memorable logo can make people instantly remember and recognize your company.

Uses for your logo

Once your logo is designed and is ready to be put out to the world, you can use it on your website, business cards, letter heads, posters, flyers, etc. Whether you are doing online marketing or offline marketing, your logo should be present on all materials. The more people who see your logo, the more awareness and exposure you are creating for your business.

If you are driving large amounts of traffic through search engine optimization (SEO), pay per click marketing (PPC) or social media, that means many people are seeing your website and your logo. Once your website has created exposure, you will begin to create brand awareness (mentioned in an earlier paragraph).

Brand Awareness and Loyalty

By creating an awareness and loyalty for your brand, this will take your business to the next level. Sometimes, people will do business only with a particular brand or company because they trust them. This level of trust cannot be bought with any amount of money, it must be earned over time. Earning a positive reputation and positive trust will go a long way into running a successful company.

Potenture has created many different logos for clients. Logos are bundled with our website design packages and we have helped clients increase their professional presence online and helped them to build brand awareness. It is highly suggested by the experts at Potenture that you invest in a logo.