Knowing Your Target Audience for Search Engine Optimization

Filed under category: Search Engine Optimization




Search engine optimization (SEO) has grown into an extraordinarily online marketing tool for small, medium and large organizations alike. So businesses seek to utilize the best in search engine optimization techniques to drive quality traffic to their websites, increase sales, and ensure a high ROIs (returns on investments).


Since search engines are responsible for the majority of web traffic these days, organizations are scrambling to invest the best professional SEO companies and expert SEO company services in order to reach the top positions in their search engines keyword results.


At first sight, SEO may seem like an obvious and easy marketing tool to take advantage of. But Search Engine Optimization is a very detailed process which requires much patience and attention to detail at determining your audience, until your website is relevant and important.


Potenture has invested time and research into determining the key factors for generating a high ROI with SEO. As with any online marketing campaign, one of the most important factors for a successful SEO campaign is "determining your target audience". While not an easy task, being able to determine your target audience can be the difference between going over your budget and cutting costs while improving your leads or sales.


In order for any online marketing campaign to be successful, businesses must work closely with a professional SEO company to develop a concrete plan to determine your target audience. If a business fails to do this, or attempts to provide for themselves what only a profession SEO services can provide, they're going to realize they've lost tens of thousands of dollars worth of business while they were wading through their SEO learning curve.


So why is your target audience such a big deal? Because otherwise you'll waste time and money optimizing your website for the wrong market. It doesn't matter how good your website or online marketing is if you're targeting the wrong people. The root of this recurring problem lies with a disconnect between a company and their knowledge of how keywords relate to internet users.


While it's easy to believe that your website is potentially visible to the total 1.9+ billion internet users of the world, many users will never know your website even exists. Why? Because - like in the real world - the internet is divided into "virtual streets"...and each major "street" is represented by a specific group of related keywords and phrases. Not everyone "walks" down the same "street", nor do all users walk at the same time. Many user will NEVER walk certain "virtual streets" their entire lifetime.


Many companies fail to look at online marketing this way. They begin investing tens of thousands of dollars into SEO company services for keywords they haven't researched, keywords that are highly competitive but seem relevant to their business. But targeting the right audience involves thoroughly analyzing keywords your potential customers will DEFINITELY search to find companies offering products and/or services like yours. This is always the first step of any legitimate SEO company that provides professional SEO services to a client, before any technical work begins.


As companies become increasingly reliant on online marketing techniques such as Search Engine Optimization they must ensure that enough attention is paid to "who" they're marketing to. Proper SEO is meticulous, first requiring systematic analysis of your target audience through keywords, analysis of your search engine competition, and then comes the actual website optimization through careful detail, otherwise a business is setting themselves up to watch their marketing dollars disappear faster than they can blink.