Local SEO Services - Targeting your Local Customers

Filed under category: Search Engine Optimization

local SEO by city or state

SEO competition is fierce and is only increasing by the day. Due to increasing competition, research has shown that local SEO services can enhance your chances for achieving a high search engine ranking.

There are several different niches to pursue and some of them will be specific to your business industry and goods and/or services you provide to your customers. One great niche is "geographical location".

By optimizing your website for specific geographical targets, you decrease your overall search engine competition dramatically and improve your chances to generate leads or customers from those in your area.

Research has shown that customers prefer to do business with local companies for various reasons; whether they want to meet in person or they feel more comfortable talking business with somebody who's close to home.

Local SEO Services to Target Your City/Town

Optimizing your website for your city or town is great if you serve a small geographical area and desire the least competition. Local small businesses - such as "brick and mortar" retail stores, small repair shops with one centralized location or businesses with smaller budgets - usually jump at this kind of search engine optimization because their operation remains manageable.

For example, imagine a jewelry store located in Roseland, New Jersey (or your local town) that doesn't have an online web presence but has a limited budget. If this jewelry store doesn't attempt any additional marketing their exposure is limited to the actually foot traffic that walks by their doors. For a local jewelry store with one location, to gain exposure to a wider customer base a website with local SEO is essential to showcase their inventory and gain a larger presence in Roseland, New Jersey.

Local SEO Services To Target Your Entire State

Some businesses have the option to develop a larger local SEO campaign dedicated to targeting their entire state - or several states - depending on the number of locations they've budgeted for in their campaign. For organizations like "retail distributors", "advertising firms" and web-based e-commerce websites, targeting larger geographical regions is best because they can provide their product or service to customers without actually having to meet them in person.

If you're thinking of receiving local SEO services from a professional SEO company, consider which type of geographical targeting would be best for your business.