Cross Browser Compatibility in Website Design

Filed under category: Website Design

cross browser compatibility in website design

Cross browser compatibility, in its simplest terms, means a website functions and displays properly in all major web browsers that users use to surf the internet. Website design standards are constantly changing and continuous research is critical in staying ahead of these standards.

The latest technology tools and website design standards are desired by businesses across the board as up-to-date website design practices are crucial to the development of any online business. A business's targeted end users are vital to a company's growth (whether for leads or sales) and if those end users are begin driven away from your company website because it looks weird on their browser, you lose a potential sale. Your website is your business's sales tool.

Cross browser compatibility is an integral part of the website design process and falls under the testing phase. After a site is designed and implemented, regardless of the size and type of website (informational, ecommerce, portal, etc), it undergoes a series of functionality tests in order to weed out any compatibility errors. Websites should be tested on several versions of the most popular browsers to compensate for any unknown settings a user may potentially use.

In this day and age, with several website browsers in usage on desktop computers and mobile devices, your website design must account for all browser quirks and settings. Be forewarned, you'll need extra time in order to trap for many different browser settings.

Why must a website function properly in all versions of most browsers?

Because the user (i.e. potential customer) is ALWAYS right! The end user simply doesn't care which browser your website is compatible with, especially if your website isn't popular or branded yet; they expect your website to display and function properly under their personal browser settings. Functionality errors in website design creates frustration and increases inconvenience. End users would rather not switch from their favorite browser (or download a browser they currently do not have) just to view your particular website. Odds are, they will opt to never visit your website ever again.

Bottom Line

The bottom line is design and develop an equivalent view and functionality for all potential end users in your market. Your website may vary slightly visually from browser to browser, but the end goal is to ensure that your website design is sleek, your information and layout is presented properly and all functionality is 100% error free. Potenture has done extensive research within our website design projects and we've run across many differences in each major browser that's allowed us to help many clients in correcting their websites compatibility.