Pay Per Click Management Case Study




PPC Campaigns increase client's traffic and sales almost 1000%


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About the Client

Affordable Fun 4 Kids is a New Jersey based amusement company who provides amusement rentals and entertainment for children in the spring and summer months to select areas in northern New Jersey.


Launch Website

Services Provided

ppc management company servicesPPC Management Services

custom website designCustom Web Design

landing page designLanding Page Design

website hostingWebsite Hosting



What We Did

Affordable Fun 4 Kids was a new website which we designed and was intended to drive traffic through a Google Adwords pay per click campaign. We created an effective website which catered to younger children and showcased the amusement rentals that the company provided. We developed relevant and results-driven landing pages and the website almost immediately saw increases in traffic and leads as a result of our pay per click campaign. Over time, we steadily decreased the costs per click and each top performing keyword was costing the client only an average of 75 to 80 cents per click. Since the client is seasonal only, the pay per click campaign generated amazing results for the spring and summer months.


The example below shows traffic for the month of June. The website received over 1,100 visitors in the month of June alone as a direct result of our pay per click management.


ppc campaign management for affordable fun

What the client said

"I was very happy with the pay per click costs as it decreased our cost per lead considerably. The PPC campaign exceeded our own expectations. Potenture is a professional ppc management company in every sense of the word."