Superpages


Filed under category: Marketing



A B C D E F G H I J K L M N O P Q R S T U V W X Y

The abandonment rate is how often a potential customer initiates an order and starts the checkout process on your ecommerce site, but leaves before they make a purchase. When you compare how many customers made a purchase, versus how many customers left the site before they made a purchase, that gives you the abandonment rate.


Sometimes technical problems and lack of clarity with the checkout process will increase the abandonment rate of some ecommerce websites. A reliable checkout system is a requirement if you expect to do well. Also, you should make sure that the pricing structure is clear with cost of items, as well as the shipping cost of items. This will help to decrease your abandonment rate.

Why It's Important

The abandonment rate is very important because it is a statistic that determines how many customers you are receiving versus how many are actually buying. This will ultimately determine the success or failure of your ecommerce website. The abandonment rate should be monitored very closely and changes should be made accordingly in order to increase sales.


Resources for Abandonment Rate