Analytics


Filed under category: Pay Per Click Marketing



A B C D E F G H I J K L M N O P Q R S T U V W X Y

Analytics can be classified as software integrated within your website that tracks website traffic and calculates and generates reports and graphs for user application. The most common analytics tool is Google Analytics which can do all of the above very effectively.


Analytics can determine how much traffic you receive, as well as how many pages a visitor is browsing. It can also track where in the world your traffic is coming from and the landing pages which drove the visitors in. This data can be invaluable to your business, especially if you are utilizing an online marketing campaign.


Why It's Important

Analytics can play a significant role in determining how effective an SEO or pay per click campaign is, as well as determine how effective your website is at retaining its visitors. If your website is only receiving one or two hits a day, analytics can show you that and this can help you determine whether or not you need to conduct some online marketing.


It can also help you pinpoint which keywords are the most powerful and which keywords are generating the most action if you are tracking traffic from a pay per click campaign or a search engine optimization campaign.



Google Analytics Resources