Anchor Text


Filed under category: Search Engine Optimization



A B C D E F G H I J K L M N O P Q R S T U V W X Y

Anchor text is the textual component of a hyperlink which is used to describe the link. It can also be called a link title or label.


Consider this sentence: Potenture specializes in several different online marketing services such as search engine optimization. The hyperlink will link to our seo services page and the anchor text is "search engine optimization". It is describing the link and will help the user determine whether or not this is a page that they want to click on.



Why It's Important

It is important to describe a hyperlink so your user knows what to expect when they click on the particular link. It has also been known to affect the ranking of a particular webpage because descriptive anchor text helps a search engine determine the content of a webpage and what that particular page is about.