Bounce Rate


Filed under category: Search Engine Optimization



A B C D E F G H I J K L M N O P Q R S T U V W X Y

A bounce rate can be defined as the percentage of visitors who log onto your site and only view one page before leaving. A bounce rate is something that you would like to keep as low as possible because the goal is to keep your visitors on your website for as long as possible and viewing as many pages as possible.


Bounce rates are typically high when your website does not have the correct calls to action or your website has an outdated and ugly design. A high bounce rate can also result from a poorly developed and poorly managed pay per click campaign or search engine optimization campaign where the incorrect keywords are being targeted.


Why It's Important

A high bounce rate can indicate an issue with your website, perhaps it is not providing enough calls to action or it is confusing for your users. The higher your website bounce rate is, the less likely people are going to contact you or purchase your products. By paying attention to your website's bounce rate, it can help you identify what the issues are with your website and eliminate them before they become a much larger issue.