Broad Match


Filed under category: Pay Per Click Marketing



A B C D E F G H I J K L M N O P Q R S T U V W X Y

The broad match option is one of the keyword options offered by Google Adwords when developing a pay per click campaign.


When using the broad match option for a specific keyword, the pay per click system will match the keyword in the following ways:


1. synonyms, also known as variations, of the specified keyword

2. a phrase with the specified keyword(s) in it

3. singular and plural versions of the keyword


Why It's Important

The broad match is important for your pay per click campaign management because it will help to drive more clicks and impressions towards your company website. The downside is you may generate many throwaway clicks that do not result in conversions. The key to effective ppc campaign management when it comes to broad match is to make sure that you have the right keywords for your company campaign.



Broad Match Resources