Important Terms That Begin With "C"

Cascading Style Sheet (CSS)

Cascading style sheets, also known as CSS, can be used to define style, formatting and markup within web pages. It is similar to HTML, but gives a website designer more control.. Read more about css

Citations

Citations are mentions of your business name, address and phone number in a directory on the internet.. Read more about citations

Click Through Rate (CTR)

The click through rate (CTR) is the percentage of website users who clicked on your ad versus the percentage of users who viewed your ad. Click through rate is important to a pay per click campaign because it helps to determine user interest and relevancy.. Read more about click through rates

Content

Content is the text (along with images, video or audio) that make up pages on a website. Content is vital to helping visitors get information about your company, as well as being important for SEO.. Read more about content

Content Management Systems

A content management system is a website platform that allows the end user to update and manage content themselves without the need for a website designer or developer.. Read more about content management systems

Conversion

A conversion can be labeled as a website visitor that converts into a lead or a sale. If someone lands on your website.. Read more about conversions

Cost Per Click

The cost per click is the exact cost you will pay for each click when your company uses a pay per click campaign. The goal is to reduce cost per click and stay on top of it.. Read more about cost per click

Crawl

In this instance, crawling is what the search engines do when they find your company website. The search engines have robots called "crawlers".. Read more about crawling