Important Terms In the General Marketing Category
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Directory
A directory is a website that has listings for specific services, products or other niches. Directories are similar to search engines.. Read more about directories
Email Marketing
Email marketing is the act of sending messages, product promotions or company news via email to recepients..
Read more about email marketing
Return on Investment
Return on investment (ROI) is the profit that is yielded from any investment your company makes.
You should always be calculting returns on investment for any online marketing campaign for example (seo or ppc campaigns)..
Read more about Return on investment
