Conversion


Filed under category: Website Design



A B C D E F G H I J K L M N O P Q R S T U V W X Y

A conversion is a goal on your website which involves a visitor to your website who turned into a prospect or a sale. The ultimate goal for any website is to create website conversions because conversions are what grow businesses. Simply driving traffic is not enough, you must also initiate the sales process and help the customer along with what to do next.


The design of your website is crucial when increasing conversions. Your website must be easy to navigate, important items must stand out and there must be a clear understanding by the user of how to get what they need to get. Whether or not they are looking for a phone number to call or a product to purchase, it needs to be clear. By analyzing your traffic and your bounce rate through website analytics, you can optimize for conversions and determine why your website is struggling to convert traffic into leads and sales.


Why It's Important

Conversions are important simply because conversions = sales. If your website is sitting there receiving traffic, but no sales, then your website might as well not be receiving traffic at all. A website without conversions can have a significant negative impact on your business. Conversion optimization should go hand in hand with any SEO campaign or pay per click management campaign. You want to make sure that the company money you are investing within your online marketing campaigns are getting you a return.


Resources for Conversions