Cost Per Click


Filed under category: Pay Per Click




A B C D E F G H I J K L M N O P Q R S T U V W X Y

When referring to any pay per click campaign, the cost per click (also abbreviated as CPC) is exactly what it says. It is the cost you will pay for each click to your ad. During a ppc campaign, keywords will be bid on and the pay per click system will generate a cost per click based on several factors, including quality score and how high your maximum bid is.


Cost per click can also be defined under any other advertising model (such as banner ads, text link ads, etc), not just for pay per click campaigns such as Google Adwords. There are two models to determine the cost per click. The flat rate cost per click, which is a flat rate per click and is determined by the advertiser and the publisher beforehand, and this involves banner ads and text link ads. The bid-based model involves pay per click campaigns such as Google Adwords and Microsoft Adcenter.


There is an advantage to the pay per click model because your company will only pay for clicks, as opposed to impressions. This allows a company to have more control over their advertising budget.


Why It's Important

The cost per click is very important for the simple reason that it determines how much you spend on your pay per click advertising. You will need to make sure it is controlled. If your company is using the bid-based pay per click model, you will need to make sure that a ppc management company is properly optimizing the campaign and properly controlling the bids. When using the flat rate based pay per click model, it will be up to your company to negotiate a fair rate for each click.


Cost Per Click Resources