Description Tag (Meta)


Filed under category: SEO



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meta description tag for search engine optimization

The meta description tag is the short bit of text that gives a more lengthy description than the title tag, and it explains the purpose or content on a particular webpage. The meta description tag is used by search engines to gain information about a specific web page. It is used by search engines to display text in their results to give the user some kind of idea about what to expect from the web page if they click on it.


Meta description tags can be short or long, but the search engines only display a certain amount of maximum characters in their results pages. Each search engine only reads and processes a certain amount of characters. Potenture's SEO experts recommend using between 100-180 characters for meta descriptions.


When there is no meta tag available or no meta description available, the search engines will automatically grab snippets of content from the text from your webpage and display that as the meta description for their search results. In this instance, you won't have any control over what the search engines choose to display. This puts your website at a significant disadvantage because the search engine may choose a non seo friendly snippet or a poor snippet of content to help the user.


Why It's Important

The meta description tag is important for users and for search engine optimization purposes. Users will see the snippet of content in the search engine results pages and they will determine if the content is relevant to them. If they look at it as relevant to their needs, then they will click on your website. The description tag is important for SEO because the search engines will take the description tag into consideration when determining if your website is relevant. This is an important key factor for determing seo relevance. Most professional seo experts will make sure that the description tag is short and succinct and it is relevant to each webpage.


Meta Description Tag Resources