Email Marketing


Filed under category: Marketing



A B C D E F G H I J K L M N O P Q R S T U V W X Y

Email marketing is the act of directly marketing a message, product or service to a small or large group of people via email. Examples of email marketing messages could be monthly/weekly newsletters, product or service updates, or company promotions.


Email marketing will involve using email to send ads, request business, or solicit sales or donations, and any email communication that is meant to build loyalty, trust or brand awareness. Email marketing is widely for sending email messages with the purpose of enhancing the relationship of a company with its current or previous customers in order to encourage repeat business.


Why It's Important

Email marketing is important when you have a list of current clients in which you have a dedicated and consistent relationship with. You can consistently keep in touch with them to update them about company promotions and new products and services. This is a great way to upsell and cross sell current clients. Since you have already established a relationship with them, current clients may be more inclined to make more purchases from you.


Since email has rapidly become widely used, email marketing is a great way to reach a large number of people in a short amount of time. Especially if these users are targeted to your company's product, service or message, the email will come off as more professional and more relevant.


Email Marketing Resources