Exact Keyword Match


Filed under category: Search Engine Optimization and Pay Per Click



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Exact matching of a keyword is exactly what it says. Exact keyword matches are a technique used in pay per click campaigns to bring in traffic for exact keyword matching.


An example of exact keyword matching is as follows: if we were to have an ad that only displayed when a user typed in the keyword professional seo company exactly. Any variations or misspellings of the keyword would not trigger the ad.


Why It's Important

Exact match keywords can help to qualify prospects that are searching for the exact keyword. This can help target users who are looking for your exact services and if you are targeting to a very specific target audience. The only disadvantage is that it will cut down on your traffic and limit search results considerably It also will not account for misspellings of a keyword since it is looking for exact matches.


Exact Match Keyword Resources