Goal


Filed under category: Search Engine Optimization



A B C D E F G H I J K L M N O P Q R S T U V W X Y

Goals are measured in Google Analytics and are used to define a specific action that you want a user to do on your website. An example of a goal might be a visitor reaching your contact page, a visitor adding something to their shopping cart or a visitor making a purchase on your ecommerce website.


If your company is running any sort of online marketing campaign like SEO or a pay per click campaign, you will want to setup goals within your Google Analytics. The best way to determine the effectiveness of a campaign is to track your traffic and your goals.


Why It's Important

It is important to define goals within analytics in order to determine if your website is working well or not. This can help determine how usable your website is and whether or not your website is making the necessary conversions. It can also help to determine if an SEO campaign or a pay per click campaign is working as well when determining return on investment.