Impression


Filed under category: Pay Per Click



A B C D E F G H I J K L M N O P Q R S T U V W X Y

Each time an online ad is displayed to a user, it is called an impression. Impressions occur regardless of whether or not a user clicks on your ad. Impressions are different from clicks. Depending on the type of website and type of business, it may be more advantageous to pay for impressions instead of pay for clicks only.



Why It's Important

Impressions become important for a few reasons. If you have purchased ad space online and you are paying per impression, then you will want to know how many impressions your ad is receiving so you can calculate your return on investment. If you are managing a pay per click adwords campaign for example, you will want to know how many impressions your ad is receiving so you can determine how many clicks your ad is receiving.


Impression Resources