Landing Page


Filed under category: Pay Per Click



A B C D E F G H I J K L M N O P Q R S T U V W X Y

A landing page can be defined as the page that a user lands on after clicking on a link or an ad that goes direclty to your company website. A landing page can also be used as a lead capture page, especially if being used in a pay per click marketing campaign or a search engine optimization campaign. Tailoring a landing page to a specific ad or keyword within an online marketing campaign is a good way to generate conversions.


A company website can benefit from using seperate landing pages. A separate landing page for each product or service can be beneficial because then you can dedicate that page entirely to a specific product or service. In this instance, this is the best way to keep a visitor on your specific landing page if the visitor is interested in this particular product or service.



Why It's Important

Landing pages are useful for several reasons. When building a pay per click marketing campaign, your ads should be tailored to your landing pages. Not only does this increase the quality score of your keywords in google adwords, but it also can capture your traffic and turn it into leads and/or sales. You want to make your landing page as informative and easy as possible because every visitor that comes in can be a potential sale.


Landing Page Resources