Google Penguin Update


Filed under category: Search Engine Optimization



A B C D E F G H I J K L M N O P Q R S T U V W X Y

The Google Penguin update was an algorithm change made by Google in April of 2012 to target spam and websites who were using unnatural link strategies and overusing anchor text. This update affected many websites who were using aggressive link building and it buried many of these websites down in the search results. The penguin update also appeared to target websites who were overusing black hat seo techniques and also eliminated these from the search engine results.


By Google's estimates, the penguin SEO update affected approximately 3.1% of English search queries and it did a good job of clearing out the search results of bad websites who were attempting to manipulate the search results. Google released 3 different versions of the Penguin SEO update, the latest in October of 2012 which continued to penalize websites using deceptive SEO and link building practices.


Why It's Important

The Penguin update was a very important update because it forced many companies to adjust their SEO strategies going forward. It also showed that Google is taking a stand against SEO manipulation and is only rewarding websites and companies who practice "good" SEO and stay within the guidelines that Google has laid out for SEO.


Resources for Google Penguin