Squeeze Page


Filed under category: Search Engine Optimization



A B C D E F G H I J K L M N O P Q R S T U V W X Y

A squeeze page is a landing page designed to obtain a website visitor's email address. The goal is to obtain the email address in order to send newsletters, names for list rentals and other sort of marketing methods. With a squeeze page, you want to obtain email addresses targeted to your products and services. Companies and marketers use squeeze pages within their search engine optimization campaigns or their pay per click campaigns.


Google has recently adjusted its algorithm to exclude squeeze pages from its index in order to prevent companies from using SEO to promote squeeze pages. Google considers squeeze pages to be spam because of their lack of content and their end goal to obtain email addresses. It has been said that squeeze pages can also be considered black hat seo techniques because it is looked at as spamming.


Why It's Important

Squeeze pages are important if you make it a regular practice of gathering email addresses from prospective customers. This is sometimes a process that can be frowned upon as it can be looked at as spamming.