Viral Marketing


Filed under category: Misc



A B C D E F G H I J K L M N O P Q R S T U V W X Y

Viral marketing is the use of buzzwords, video or audio in order to create awareness through self replication (hence the term viral). What makes this marketing viral is that it spreads by word of mouth and is enhanced by social networking websites like facebook, twitter and youtube for example.


The ultimate goal of a viral marketing campaign is to reach a large number of people in a short period of time in hopes that the message(s) being sent are going to spread by word of mouth.


Why It's Important

Viral marketing campaigns can drive numerous amounts of traffic to your website and create brand awareness. If a viral marketing campaign is applied in the right way, it can be extremely cost effective as word of mouth advertising is free.