SEO Articles




Thank You Google Penguin Update


google penguin seo update

The Google Penguin update affected millions of search results who had been violating Google's guidelines and engaging in black hat seo techniques. Read the rest of this article »


Keyword (Not Provided): Google Search Privacy & How it Affects SEO


keyword not provided small

Have you checked your Google Analytics account lately? Google has created a privacy block that will hide user searches when users are logged into their Google account. Read the rest of this article »


How to Choose a Professional SEO Company


how to choose a professional seo company

How do you choose an SEO company? How do you know which ones are real and which ones are just selling hopes and dreams? As a professional SEO company, Potenture sheds some light on the subject and knows what it takes. Read the rest of this article »


Duplicate Content and How It Affects SEO


duplicate content seo

Duplicate content will hurt your website where SEO is concerned. Google and other search engines do not like duplicate content and will flag your website if you have too much. Read the rest of this article »



Why Can't We Perform SEO on your Website?


cannot perform seo on your website

This article offers information on certain situations where SEO cannot be performed properly on your website. Read the rest of this article »



Choosing Between SEO and PPC


choosing between seo & ppc service

How do you know which search engine marketing technique to use? What are the differences? How does it affect your business? Read the rest of this article »


Commonly Overlooked Problems Detracting From Your SEO Campaign


common seo problems

There are many common seo problems that tend to be overlooked during an seo campaign. Make sure to pay attention to these small and obvious (but important) potential pitfalls. Read the rest of this article »



Our Improved Search Engine Ranking


improved seo ranking

We have significantly improved our search engine rank over time. This article gives a brief overview of our ranking. Read the rest of this article »


Common Meta Tag Errors in Search Engine Optimization


meta tag errors in seo

This article contains information about some common errors found in meta tags when doing SEO for your site. These errors are easily correctable once you are properly informed. Read the rest of this article »


Keyword Matching Options for SEO and PPC Campaigns


seo ppc keyword matching

There are different ways to match keywords for user searches. This article discusses each type of matching option. Read the rest of this article »



Elements of a Successful SEO Project


successful seo projects

There are several important elements to be successful in any SEO project. Most clients and some SEO companies fail to follow these elements. Read the rest of this article »


5 SEO Scams That Are Not Going Away


seo scam

Believe it or not, these SEO scam artists do exist and they are preying on the uneducated. Read the rest of this article »



Breaking Down Keyword Selection for SEO


seo keyword selection

Keyword selection is the foundation of an SEO campaign. Every SEO project must break down the keyword selection process step by step. Read the rest of this article »


What can we learn from the JC Penney debacle?


jc penney seo

JC Penney was heavily penalized by Google for violating the rules of their algorithm. What can SEO companies learn from this debacle so it does not happen to us or anyone doing SEO on their own? Read the rest of this article »


Black Hat SEO Techniques: Non-professional SEO Services


black hat seo

Thinking about trying to trick the search engines? Think again. Google and other search engines are way ahead of the game and if you employ black hat SEO techniques, your site will be sandboxed and it can be very difficult to get it relisted. Best to avoid black hat SEO. Read the rest of this article »


Search Engine Optimization Tips for Beginners


seo tips

Potenture offers up some SEO for beginners so they can get a primer on how SEO works and a few of the techniques professional SEO companies use to achieve results and high rankings. Read the rest of this article »


Better for SEO? HTML or PDF?


pdf for seo

Sometimes it is better to convert the content from your PDFs into HTML webpages. It will help your visitor usability and help the search engines read your content. Read the rest of this article »


SEO Tips For Beginners Part 2


more seo tips

This article contains even more SEO tips for beginners and other website designers.
Read the rest of this article »


The Biggest Mistakes Customers Make With SEO Companies


seo company mistakes

Many customers make mistakes when researching for an SEO company. This article goes into a few of the biggest mistakes. Read the rest of this article »


Optimizing Website Content for SEO


optimizing content for professional seo

Fresh, relevant content is one of the most important elements of quality and professional SEO. This article discusses how to optimize your content for optimal search engine rankings. Read the rest of this article »


The Importance of Video SEO as a Business Tool


video seo

It's not much of a leap to understand that websites with videos need video SEO content. If you have a business with a website, you really do need as much variety in content as possible in order to improve your placement on search engines. Read the rest of this article »


Are your competitors doing SEO and PPC?


competitors doing seo ppc

Your competitors are utilizing search engine optimization and pay per click marketing. If your company is not employing any of these important techniques, then you are far behind your competition. Read the rest of this article »


The Seven Deadly Sins of Search Engine Optimization


seo sins

What are seven deadly sins of search engine optimization? They are the sins that will hurt your website and any SEO campaign that you are running. Avoid them and you will enjoy a return on your website. Read the rest of this article »


SEO For Mobile Websites


seo mobile websites

Mobile websites are the new trend of the future. With much more traffic being directed to mobile websites, SEO is as important as ever for mobile websites. Read the rest of this article »



What can you expect from targeted SEO campaigns by Potenture?


seo services expectations

When your business contracts a professional SEO company, what can you expect from them? Potenture gives the details to help align your expectations with our professional seo services. Read the rest of this article »



Does flash negatively affect SEO?


flash and seo

Potenture clears up some of the common misconceptions about using flash on your SEO friendly website. Flash can certainly be used, but only in certain ways. This article relays that information. Read the rest of this article »


A Different Look at the Importance of Search Engine Optimization


looking at seo

Do you happen to see your website pop up on Google for your target keyword? Neither does the potential customer you just lost. Read the rest of this article »


Knowing Your Target Audience for Search Engine Optimization


target audience for seo

Search engine optimization (SEO) can be responsible for a large portion of a company's website traffic. But do you know how to drive that seo traffic through customer keywords? Read the rest of this article »


Local SEO Services - Targeting your Local Customers!


local seo

We know competition can be fierce in the world of search engine optimization. But it doesn't have to be. You can decrease your search engine competition and increase your rankings in your market by focusing on one or a few geographical locations. Read the rest of this article »


Summertime? Time to Build an SEO Campaign


summer seo campaign

The summer is a slow time for almost all companies and businesses. Take this opportunity to start building an SEO campaign. Read the rest of this article »