People Have Started Asking Us About ChatGPT SEO

Key Takeaways

• Search behavior is shifting from Google to AI-driven tools like ChatGPT.

• Organizations will soon expect their agencies to know how to optimize for these new channels.

• We’ve been working on this for 2 years so we can start winning early.

• ChatGPT SEO isn’t so much about keywords, it’s about structured data, citations, and credibility.

• Our agency can handle the technical lift.

• This is the next wave in SEO. We don’t wait for clients to bring it up to us.

The Shift Is Already Happening

Let’s be real now. Clients aren’t reading marketing blogs or hanging out in SEO Twitter. They’re not the first to know about shifts in the industry.

But that’s about to change.

Clients are starting to use ChatGPT, Perplexity, and other AI tools in their everyday lives. Once they realize how these tools are answering questions without sending people to websites, they’re going to ask:

“How do we show up in ChatGPT?”

And we have those answers.

What Is ChatGPT SEO?

ChatGPT SEO isn’t about keyword stuffing or chasing backlinks.

It’s about:

• Structuring your content so it’s easily understood by large language models (LLMs)

• Getting cited as a credible source in AI-generated answers

• Using schema markup to signal relevance and relationships

• Building topical authority that AI tools trust

• Becoming the “answer”, not just another search result

This discipline is sometimes called Generative Engine Optimization (GEO) or AI SEO, and it’s shaping the future of visibility online.

Real Example: The Shift in Buyer Research

Let’s say we’re managing SEO for a B2B SaaS company.

In the past, the buyer journey looked like this:

1. User Googles “best project management software for remote teams”

2. Finds a comparison blog or listicle from a SaaS vendor

3. Clicks through to the website

4. Starts a free trial or books a demo

Now?

1. User types the same question into ChatGPT or Perplexity

2. Gets a ranked list of tools and a summary, without needing to click a link

3. The AI might say “Tools like X, Y, and Z are commonly used for this use case”

4. If your product is not in that short list, you are effectively invisible

That is the shift happening right now. SaaS buyers are still researching, but increasingly through AI systems, not just traditional search results.

Why You Need a Qualified Agency for This

AI SEO requires a new playbook. It’s not something a typical in-house designer or SEO generalist is trained on. But your business isn’t going to wait for you to figure it out.

For CMOs and marketing leaders, an AI search focused partner can bring:

• Technical SEO tuned for how AI systems actually discover and interpret your site

• Schema strategies that clarify entities, use cases, audiences, and product fit

• Content built to be cited and reused in AI tools, not just clicked in classic SERPs

• Experience tracking where and how your brand shows up in AI answers and overviews

• A scalable approach you can roll out across products, segments, and regions without rebuilding the strategy each time

You set the growth goals and brand narrative. We handle the mechanics of turning that into visibility in Google AI Overviews, LLM answers, and organic search.

Get Ahead of Your Organization’s Questions

Here is what we are already hearing from CMOs and marketing leaders:

• “Can we make sure our brand actually shows up in AI generated answers?”
• “Is there any way to see if ChatGPT, Gemini or Perplexity are citing us?”
• “How do we adapt our SEO program for Google’s AI Overviews?”
• “What is the real difference between traditional SEO and AI SEO in practice?”
• “How do I talk about this internally without sounding like I am chasing hype?”

If you wait until your CEO, board or sales team is asking these questions, you are already behind.

Instead, imagine walking into a meeting and saying:

“We’re already building in visibility strategies for AI tools like ChatGPT and Perplexity. Our SEO approach includes optimization for AI-generated answers, not just Google rankings.”

You’re now the forward-thinking agency with modern solutions. Not the one trying to play catch-up.

AI SEO Is Still Early and That’s Your Advantage

Unlike the mature world of traditional SEO, AI SEO is still wide open.

• Very few competitors are investing in it with intent
• Most leadership teams do not really understand it yet
• There is no standard playbook, which means you can define your own
• You have a window to shape how models talk about your category before they are trained on everyone else’s content

For a CMO, this is what early advantage looks like.

It is similar to being one of the first brands to take Google SEO seriously in the mid 2000s. The companies that moved early did not just rank. They reset expectations in their categories.

AI search, AI Overviews and LLM answers are at that stage now.

Final Word

Your organization may not be asking about AI SEO and GEO yet, but they will. Soon.

When they do, you’ll either be the CMO who says:

“We’ve been building this into our strategy for months.”

Or the one who says:

“We’re looking into it”.

Only one of those people keeps their job.

So now’s the time to start preparing. We are focused primarily on AI search visibility. And we focus on helping clients show up where people are actually searching today.