Content Writing and Development

To rank higher for relevant answers in search engines and AI LLMs your content needs to satisfy the following criteria:

Relevancy – Your content has to speak directly to the problems and situations your audience cares about. People scanning your site are only paying attention to what matches their needs in that moment. If you sell project management software for remote teams, your pages need to talk about things like onboarding distributed teams, permissions, and integrations, not generic productivity tips. Our AI assisted, human led process keeps every piece tightly aligned to the audience you want, so you do not lose them in the first few seconds.

Helpful – Your website content should be useful and informative, as well as keyword rich (but not keyword stuffed). The ultimate goal will be to win the trust of the search engines by keeping users on the website longer as well as having your content shared on social media websites. More mentions on social media websites and other websites help long term visibility in AI LLM chatbots such as Chat GPT and Perplexity.

Your content also needs to be aware of Google’s helpful content updates.

Uniqueness – Your website content needs to be unique and not lifted from other websites. It also cannot be duplicated from other pages on your website. This kind of content is not acceptable by search engines and will result in your website being ignored and de-indexed. It’s possible that your website could also incur an algorithm penalty (This falls under Google’s Panda algorithm updates) which could result in an outright ban.

SEO Friendly – Content also needs to be SEO friendly. Not only does it need to be relevant and informative, but it also needs to be keyword rich and properly optimized for search engines. This includes header tags, outbound links and the content itself. Keyword research needs to be done first prior to developing SEO friendly content.