Content Writing and Development

Professionally written content for your client websites

High-performing content takes time, research, and a deep understanding of how to connect with an audience. Whether it's blog posts, website copy, educational articles, or press releases, consistent and well-crafted content is essential for client retention, search visibility, and conversions.

As an agency or freelancer, you already know this. What you might not have is the time or bandwidth to consistently deliver high-quality content for every client.

That’s where we come in.

Potenture offers white label content development services built specifically for agencies and freelancers. Our team works in the background to create polished, on-brand content that is SEO-friendly, AI and LLM relevant, and designed to drive action. Whether the goal is rankings, engagement, or conversion, we build content that performs.

We help you meet client expectations without overextending your team. You get reliable turnaround times, subject-matter expertise, and scalable content production, all under your name.

Let us handle the writing so you can focus on strategy, growth, and client relationships.

Click here or call us at 877-236-3656 to schedule a 30 minute consultation.

bt_bb_section_bottom_section_coverage_image

How does SEO and AI Optimization factor into content writing?

Search Engine
Optimization and AI Optimization

To rank higher for relevant keywords in search engines and AI LLMs your content needs to satisfy the following criteria:

Relevancy – Any content that you develop, mainly website copy, needs to be relevant to your target audience. The people that you are trying to reach are only interested what is relevant to their interests or needs. If your clients are targeting a demographic who is in need of a divorce attorney in a specific city, then the content on your website better include information like divorce consultations and the legal proceedings of a divorce. Otherwise you will immediately lose that visitor.

Helpful – Your website content should be useful and informative, as well as keyword rich (but not keyword stuffed). The ultimate goal will be to win the trust of the search engines by keeping users on the website longer as well as having your content shared on social media websites. More mentions on social media websites and other websites help long term visibility in AI LLM chatbots such as Chat GPT and Perplexity.

Your content also needs to be aware of Google’s helpful content updates.

Uniqueness – Your website content needs to be unique and not lifted from other websites. It also cannot be duplicated from other pages on your website. This kind of content is not acceptable by search engines and will result in your website being ignored and de-indexed. It’s possible that your website could also incur an algorithm penalty (This falls under Google’s Panda algorithm updates) which could result in an outright ban.

SEO Friendly – Content also needs to be SEO friendly. Not only does it need to be relevant and informative, but it also needs to be keyword rich and properly optimized for search engines. This includes header tags, outbound links and the content itself. Keyword research needs to be done first prior to developing SEO friendly content.

Website Copy

We deliver high-quality, SEO-friendly content for all core pages during the website development phase, ready for you to present under your brand

Landing Page Copy

Compelling, conversion-focused landing page copy as well as local landing page creation that’s tailored to your client’s goals and delivered

Educational Articles & Blogs

Use SEO and AI friendly article content written by real humans to help your clients become an authorities in their industry

Why are we the best option to handle your website content development?

We create a strategy for your clients – We don't simply wait for you to tell us what to do or wait for the client to create their own content strategy. Unless there is a strategy already in place that needs to be executed, we'll handle it.

Experience and Resources – We have several experienced content writers on staff who can handle large amounts of content related tasks.

SEO and Conversion friendly – Our primary focus is content which ranks well in search engines and AI chatbots and will convert into leads and sales.

Content Calendar – We create a content calendar showcasing the progress of which content has been uploaded and which content is queued up.

How Do WE Help?

We can create and manage your client’s content from start to finish.

We create your content strategy, develop and manage content on a monthly basis. This includes articles, blogs, webpage content and images. It is important to keep your website content fresh for SEO purposes as well as for educating your audience.
We have professional writers on staff who have experience in a variety of industries and verticals.
Social media content posts can be created accordingly based on what is relevant for your industry.

Freshly created content can then be shared across all social media accounts along with being properly managed on your website. If your company social media accounts do not exist, we will create them for you.

Content development is built into all of our SEO services and packages. Find out more by contacting us at (877) 236-3656.

https://www.potenture.com/wp-content/uploads/2023/10/blog-post-06-1280x854-3.jpg

Latest News

How Agencies Use White Label SEO to Build Monthly Retainers

If you’re running a digital agency, whether you specialize in web design, branding, or paid ads, adding recurring monthly revenue can dramatically stabilize and scale your business. One of the most effective ways to do that is by offering monthly SEO retainers through a white label partnership. In this article, we’ll break down exactly how...