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Key Takeaways AI Mode is Google’s conversational, task-oriented search interface launched in April 2025 Users are using it to book restaurants, plan trips, and perform multi-step tasks hands-free It’s available globally (English only) and uses a “query fan‑out” search method Ranking in AI Mode means delivering scalable, authoritative, multimodal content Agencies should optimize for AI...

Key Takeaways AI-generated summaries, otherwise known as AI Overviews, now appear in nearly 50% of SERPs, especially for informational queries. Click-through rates (CTR) have plunged: position 1 pages lose 30–70% of potential clicks when AI Overviews are present. Industries like news, travel, and publishing are seeing severe traffic drops even from high-ranking pages. Agencies must...

Key Takeaways: GA4 is confusing for many agencies, especially after losing familiar UA features. Clients still expect clear reporting and insights, even if GA4 makes it harder to get there. A white label team can help agencies simplify reporting, track the right events, and show real value to clients. If you’ve opened Google Analytics 4...

Key Takeaways Your clients are getting pitched constantly by agencies promising “better results” The best way to retain clients is to show visible, measurable progress they can understand Being proactive, transparent, and consistent is more important than being perfect White label support helps you deliver at scale without burning out or overpromising Your Clients Are...

Key Takeaways Disjointed communication, vague timelines, and messy handoffs lead to churn Clients stick around when they feel confident and know what’s happening Systems, templates, and white label support help you deliver consistency at scale A seamless client experience builds long-term trust and monthly revenue Why Experience Is Everything If your client doesn’t know what’s...

Key Takeaways Burn and churn agencies constantly lose clients and scramble to replace them It’s expensive and exhausting to keep refilling the pipeline Retention is more profitable than constantly chasing new leads Consistent delivery and communication are key to long-term success White label support gives you the bandwidth to keep clients happy If You’re Losing...

Latest News
Your Clients Will Start Asking You About ChatGPT SEO
Your Clients Will Start Asking You About ChatGPT SEO
Key Takeaways Search behavior is shifting from Google to AI-driven tools like ChatGPT Clients will expect their agency to know how to optimize for these new channels Agencies that prepare now with white label AI SEO can win early ChatGPT SEO isn’t so much about keywords, it’s about structured data, citations, and credibility White label...
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    Latest News
    Your Clients Will Start Asking You About ChatGPT SEO
    Your Clients Will Start Asking You About ChatGPT SEO
    Key Takeaways Search behavior is shifting from Google to AI-driven tools like ChatGPT Clients will expect their agency to know how to optimize for these new channels Agencies that prepare now with white label AI SEO can win early ChatGPT SEO isn’t so much about keywords, it’s about structured data, citations, and credibility White label...
    OUR LOCATIONSWhere to find us?
    https://www.potenture.com/wp-content/uploads/2023/10/POTENTURE-MAP.png
    959 US-46 #125, Parsippany-Troy Hills, NJ 07054
    Follow UsKeep in touch with us
    Subscribe to our newsletterWe provide valuable content on how to grow your law firm.

      Copyright by Potenture. All rights reserved.

      Copyright by Potenture. All rights reserved.