Key Takeaways U.S. advertisers are projected to increase AI-powered search ad spending from just over $1B in 2025 to nearly $26B by 2029, about 13.6% of total search ad budgets Growth isn’t limited to search. AI is also reshaping video ads, Connected TV, and personalized formats Agencies that master AI ad strategies early can gain...
Key Takeaways Reddit threads are showing up more often in Google search results LLMs like ChatGPT and Perplexity frequently pull Reddit posts into AI-generated answers Reddit is trusted because it answers real user questions with human insight Agencies can use Reddit to support SEO, topic research, and brand authority Smart use of Reddit can improve...
Key Takeaways Traditional SEO fundamentals still matter, but AI is changing how content gets discovered Large Language Models (LLMs) like ChatGPT and Google’s AI Overviews are altering search behavior Agencies relying only on old SEO playbooks are starting to fall behind A blended strategy of technical SEO, AI visibility, and entity optimization is the new...
Key Takeaways Google’s AI Overviews are answering user queries without driving clicks Industries like health, law, and home services are seeing the biggest traffic drops Agencies must adapt SEO strategies to focus on visibility in AI-generated content White label partners can help restructure content for AI inclusion Real-world examples show how to turn visibility losses...
For years, SEO reports revolved around one thing: keyword rankings. Clients opened the deck, scanned a list of positions, and decided whether things were “good” or “bad” based on a few green or red arrows. That worked when Google showed ten blue links and users clicked results the same way. It does not work now....
Search is not just ten blue links anymore. AI Overviews, AI Mode, and assistants that summarize the web are changing how people discover brands, compare options, and make decisions. Rankings still matter, but they are no longer the only scoreboard. If you lead marketing or SEO, the real question is not “Are we on page...
Google has shifted from listing results to summarizing them. AI Overviews and AI Mode in Search now generate answer-style summaries at the top of many results pages, pulling from multiple sources and Google’s own knowledge graph. For publishers, brands, and agencies, that means the old model of “rank in the top 3 and you are...
Key Takeaways Traditional schema markup still matters, but AI search engines now require more context LLMs like ChatGPT and Perplexity rely on structured data to understand content and associations Enhanced schema (audience, use cases, entities) improves visibility in AI-generated results Technical agencies and developers should think beyond SEO to optimize for machine understanding Real-world examples...
Key Takeaways AI Mode is Google’s conversational, task-oriented search interface launched in April 2025 Users are using it to book restaurants, plan trips, and perform multi-step tasks hands-free It’s available globally (English only) and uses a “query fan‑out” search method Ranking in AI Mode means delivering scalable, authoritative, multimodal content Brands should optimize for AI...
Key Takeaways AI-generated summaries, otherwise known as AI Overviews, now appear in nearly 50% of SERPs, especially for informational queries. Click-through rates (CTR) have plunged: position 1 pages lose 30–70% of potential clicks when AI Overviews are present. Industries like news, travel, and publishing are seeing severe traffic drops even from high-ranking pages. Agencies must...
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How To Make Your Brand LLM Ready In 6 Months
Most GEO programs fail because they are run like content projects instead of operating systems. Teams publish a few articles, add a comparison page or two, then hope visibility improves. That usually produces scattered assets, inconsistent messaging, and no reliable way to measure whether the brand is becoming easier for AI systems to retrieve, quote,...OUR LOCATIONSWhere to find us?
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