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When building law firm websites, the content on the website is crucial. It not only informs potential clients about your services but also plays a significant role in your search engine rankings. However, there’s a common dilemma: should you be writing law firm content for humans or for search engines? This article will explore the...

In today’s digital age, online reviews significantly impact a law firm’s reputation. While positive reviews can attract new clients, negative ones can deter potential clients and harm the firm’s image. However, handling bad reviews appropriately can mitigate their impact and even enhance your firm’s reputation. Here’s a guide on how attorneys should respond to negative...

The Advantages of Being Listed on FindLaw.com and Lawyers.com

In the competitive legal landscape, visibility and credibility are paramount for attracting new clients and establishing a robust online presence. While FindLaw.com and Lawyers.com might be seen as competitors to a law firm marketing agency, their platforms offer unique advantages that can complement your marketing efforts and enhance your firm’s reputation. Here, we explore the...

In today’s digital age, the internet is the primary resource for individuals seeking legal services. Understanding how potential clients search for lawyers online can help law firms tailor their marketing strategies to attract and convert these prospects effectively. This article explores the four primary ways people search for lawyers online: search engines, social media, review...

Converting leads into clients is crucial for the success of any law firm. While generating leads is the first step, transforming these leads into committed clients requires strategic actions. Here are five effective ways attorneys can increase their client conversion rates. 1. Prompt and Personalized Follow-Up Responding to leads quickly is essential. Prospective clients often...

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Are You Writing for Humans or Search Engines?
Are You Writing for Humans or Search Engines?
When building law firm websites, the content on the website is crucial. It not only informs potential clients about your services but also plays a significant role in your search engine rankings. However, there’s a common dilemma: should you be writing law firm content for humans or for search engines? This article will explore the...
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    Latest News
    Are You Writing for Humans or Search Engines?
    Are You Writing for Humans or Search Engines?
    When building law firm websites, the content on the website is crucial. It not only informs potential clients about your services but also plays a significant role in your search engine rankings. However, there’s a common dilemma: should you be writing law firm content for humans or for search engines? This article will explore the...
    OUR LOCATIONSWhere to find us?
    https://www.potenture.com/wp-content/uploads/2023/10/POTENTURE-MAP.png
    959 US-46 #125, Parsippany-Troy Hills, NJ 07054
    Follow UsKeep in touch with us
    Subscribe to our newsletterWe provide valuable content on how to grow your law firm.

      Copyright by Potenture. All rights reserved.

      Copyright by Potenture. All rights reserved.