What they needed
A direct-to-consumer premium chocolate brand needed more than web traffic. The goal was measurable sales growth across their own site and major retail platforms, while protecting brand visibility against aggressive category competitors.
What we did
- Built a full-funnel search program targeting both evergreen and seasonal demand (gifting, holidays, special occasions).
- Optimized product detail pages to win high-intent queries and consistently earn top placements in organic search.
- Expanded the program beyond the brand’s website to support retail performance across major marketplaces and retailers such as Amazon, Target, and Walmart.
- Aligned content, product naming, and structured signals to improve discoverability across both traditional search and emerging AI shopping experiences.
- Began positioning products for visibility in ChatGPT shopping results as that channel started influencing purchase decisions.
Results
- Increased traffic and visibility across both the brand website and key retail platforms.
- Improved conversion-driven visibility by consistently winning top placements for priority product pages.
- Expanded product discovery into AI-driven shopping surfaces, including ChatGPT shopping results.
Key takeaway
Modern search performance is no longer confined to your website. Brands that win build a unified visibility strategy across their site, retail platforms, and AI shopping channels, then optimize product pages to convert wherever the shopper decides to buy.
