Case Studies

What they needed

A SaaS provider in the enterprise software space (EDM, asset management, and workplace management) was losing click traffic from organic search. The priority was to recover visibility and drive downstream conversions, specifically qualified software demo requests.

What we did

• Diagnosed where organic click loss was happening and mapped those declines to priority solution areas.
• Rebuilt the organic visibility strategy around topics and pages most likely to influence demo intent.
• Revamped key content to be more consumable by LLMs and AI-driven search, with structure that supports extraction and citation in AI Overviews.
• Improved clarity, topical coverage, and internal pathways so discovery led naturally into demo actions.

Results

• Organic visibility recovered in priority solution areas.
• Software demo conversions increased 17% month over month after AI search visibility improved.

Key takeaway

When clicks drop, the fix is not more content. It is better content structure and clearer intent alignment so search visibility translates into demos, including visibility inside AI-driven search experiences where buyers increasingly start their research.

What they needed

Valcor Engineering started with minimal organic search presence and limited visibility in AI-driven discovery. The goal was to build a measurable search program that supported multiple divisions and created consistent growth across traditional search and LLM visibility.

What we did

• Built a full SEO foundation from scratch, including a keyword map, content priorities, and division-level targeting.
• Structured the program around Valcor’s divisions: scientific, aerospace, aircraft, and nuclear, so each line of business could win relevant searches without overlap.
• Created reporting dashboards that made performance easy to monitor across keywords, organic traffic, and AI search visibility.
• Optimized priority pages and supporting content to improve how search engines and LLMs interpret, surface, and cite Valcor’s expertise.

Results

• Over 1200% increase in keyword rankings across organic search and AI visibility.
• Clear division-level growth and reporting, with dashboards that connected activities to outcomes.
• Valcor became one of the most cited companies in ChatGPT for the targeted prompts and topics we prioritized.

Key takeaway

When a company starts with limited visibility, the fastest path to dominance is not isolated content creation. It is a structured, division-specific search system paired with reporting that measures both traditional rankings and AI-driven visibility.

What they needed

A global coffeehouse brand needed consistent organic search growth while balancing two competing priorities: seasonal demand spikes (limited-time flavors and promotions) and evergreen visibility (core menu and brand staples).

What we did

• Built an SEO program that separated seasonal intent from evergreen intent, so limited-time pages could surge without cannibalizing long-term performers.
• Planned and optimized around seasonal products and flavors, with supporting content and internal linking designed to win high-volume discovery windows.
• Strengthened evergreen page architecture and on-page relevance to defend rankings year-round.
• Starting in 2023, expanded the search strategy to account for AI-driven discovery after the release of ChatGPT.
• In 2024, optimized priority content for AI Overview visibility, focusing on clear entity signals, concise answers, and stronger topical alignment.

Results

• Consistent organic search growth from 2021 to 2024.
• Average 17% traffic and visibility growth across that period.
• Maintained top search positions versus key competitors across both seasonal and evergreen themes.
• Improved presence in AI-driven search surfaces, including AI Overviews, in 2024.

Key takeaway

Seasonal wins are temporary. The brands that dominate year-round build an SEO system that captures seasonal spikes without sacrificing evergreen authority, then extend that system into AI-driven discovery before competitors do.

Overview

A major semiconductor company needed to accelerate growth for strategic AI initiatives across both paid search and organic visibility. Their priorities were clear: increase performance from paid media without inflating waste, and push critical AI-focused content into the search experiences where modern discovery happens, including AI Overviews.

Goals

• Launch and scale paid search campaigns to drive AI model downloads.
• Improve paid campaign performance using automation and AI-driven optimization.
• Increase visibility for priority AI content pages in AI Overviews and related SERP features.

Challenges

• Highly competitive category with expensive keywords and aggressive bidding.
• Multiple audiences and intent stages, from research to direct download.
• Content needed to win visibility in AI-driven search results, not just traditional rankings.

Strategy

Paid Search and Performance Max (AI-led optimization)

• Built new campaign structures specifically designed to promote AI model downloads through paid search.
• Deployed Performance Max to expand reach and capture incremental high-intent demand.
• Used AI-assisted workflow to speed up creative iteration, query-to-landing alignment, and continuous optimization.

AI Overviews visibility for priority articles

• Identified the highest-impact AI-focused articles based on conversion relevance and discovery potential.
• Improved on-page structure and clarity to increase the likelihood of being used as an AI Overview source.
• Supported visibility gains by amplifying those articles through targeted promotion, helping search systems surface them more often for relevant queries.

Results

• 300% increase in paid search campaign performance after implementing AI-driven optimization and Performance Max.
• New paid search campaigns successfully drove AI model downloads at scale.
• 68% increase in AI Overview visibility for priority AI article pages.

What We Delivered

• Campaign buildouts and restructuring for AI model download acquisition.
• Performance Max deployment, optimization framework, and reporting.
• Content visibility initiative focused on AI Overviews for priority articles.
• Ongoing iteration using AI-assisted analysis to improve speed and outcomes.

Key Takeaway

Modern performance growth is no longer just about bids and keywords. It comes from aligning paid media, AI-assisted optimization, and content visibility across AI-driven search surfaces to win demand earlier and convert it faster.

What they needed

A direct-to-consumer premium chocolate brand needed more than web traffic. The goal was measurable sales growth across their own site and major retail platforms, while protecting brand visibility against aggressive category competitors.

What we did

• Built a full-funnel search program targeting both evergreen and seasonal demand (gifting, holidays, special occasions).
• Optimized product detail pages to win high-intent queries and consistently earn top placements in organic search.
• Expanded the program beyond the brand’s website to support retail performance across major marketplaces and retailers such as Amazon, Target, and Walmart.
• Aligned content, product naming, and structured signals to improve discoverability across both traditional search and emerging AI shopping experiences.
• Began positioning products for visibility in ChatGPT shopping results as that channel started influencing purchase decisions.

Results

• Increased traffic and visibility across both the brand website and key retail platforms.
• Improved conversion-driven visibility by consistently winning top placements for priority product pages.
• Expanded product discovery into AI-driven shopping surfaces, including ChatGPT shopping results.

Key takeaway

Modern search performance is no longer confined to your website. Brands that win build a unified visibility strategy across their site, retail platforms, and AI shopping channels, then optimize product pages to convert wherever the shopper decides to buy.

What they needed

A global pharmaceutical manufacturer needed to grow organic visibility and awareness across multiple brand and disease education properties. The work spanned four separate websites, each supporting a different prescription therapy for serious conditions including cancer and multiple myeloma. The objective was twofold: increase awareness of each therapy and improve disease-state discovery for patients and caregivers researching symptoms, diagnosis, and treatment options.

What we did

• Built a search strategy for four distinct sites, with separate keyword and content plans tailored to each therapy and disease area.
• Expanded and optimized disease education content to capture early-stage informational intent while maintaining clear pathways to brand awareness.
• Improved on-page structure and content clarity to increase discoverability and engagement across high-sensitivity topics.
• Navigated pharmaceutical compliance requirements while still producing content that performs in organic search.

Results

• Increased organic visibility for each website by approximately 300% to 500% year over year.
• Improved awareness across both branded therapy topics and disease education queries, despite operating in a heavily regulated environment.

Key takeaway

In regulated industries, growth comes from precision. The teams that win build compliant content systems that earn visibility at the disease-research stage, then guide users toward credible brand awareness without compromising rules or trust.