What they needed
Valcor Engineering started with minimal organic search presence and limited visibility in AI-driven discovery. The goal was to build a measurable search program that supported multiple divisions and created consistent growth across traditional search and LLM visibility.
What we did
- Built a full SEO foundation from scratch, including a keyword map, content priorities, and division-level targeting.
- Structured the program around Valcor’s divisions: scientific, aerospace, aircraft, and nuclear, so each line of business could win relevant searches without overlap.
- Created reporting dashboards that made performance easy to monitor across keywords, organic traffic, and AI search visibility.
- Optimized priority pages and supporting content to improve how search engines and LLMs interpret, surface, and cite Valcor’s expertise.
Results
- Over 1200% increase in keyword rankings across organic search and AI visibility.
- Clear division-level growth and reporting, with dashboards that connected activities to outcomes.
- Valcor became one of the most cited companies in ChatGPT for the targeted prompts and topics we prioritized.
Key takeaway
When a company starts with limited visibility, the fastest path to dominance is not isolated content creation. It is a structured, division-specific search system paired with reporting that measures both traditional rankings and AI-driven visibility.
