What they needed
A SaaS provider in the enterprise software space (EDM, asset management, and workplace management) was losing click traffic from organic search. The priority was to recover visibility and drive downstream conversions, specifically qualified software demo requests.
What we did
- Diagnosed where organic click loss was happening and mapped those declines to priority solution areas.
- Rebuilt the organic visibility strategy around topics and pages most likely to influence demo intent.
- Revamped key content to be more consumable by LLMs and AI-driven search, with structure that supports extraction and citation in AI Overviews.
- Improved clarity, topical coverage, and internal pathways so discovery led naturally into demo actions.
Results
- Organic visibility recovered in priority solution areas.
- Software demo conversions increased 17% month over month after AI search visibility improved.
Key takeaway
When clicks drop, the fix is not more content. It is better content structure and clearer intent alignment so search visibility translates into demos, including visibility inside AI-driven search experiences where buyers increasingly start their research.
