What they needed
A global pharmaceutical manufacturer needed to grow organic visibility and awareness across multiple brand and disease education properties. The work spanned four separate websites, each supporting a different prescription therapy for serious conditions including cancer and multiple myeloma. The objective was twofold: increase awareness of each therapy and improve disease-state discovery for patients and caregivers researching symptoms, diagnosis, and treatment options.
What we did
- Built a search strategy for four distinct sites, with separate keyword and content plans tailored to each therapy and disease area.
- Expanded and optimized disease education content to capture early-stage informational intent while maintaining clear pathways to brand awareness.
- Improved on-page structure and content clarity to increase discoverability and engagement across high-sensitivity topics.
- Navigated pharmaceutical compliance requirements while still producing content that performs in organic search.
Results
- Increased organic visibility for each website by approximately 300% to 500% year over year.
- Improved awareness across both branded therapy topics and disease education queries, despite operating in a heavily regulated environment.
Key takeaway
In regulated industries, growth comes from precision. The teams that win build compliant content systems that earn visibility at the disease-research stage, then guide users toward credible brand awareness without compromising rules or trust.
