Paid Search/PPC Service

INLUDED IN OUR MARKETING PACKAGESAll Inclusive Pay Per Click Management for Law Firms

Paid search campaigns, often referred to as pay per click (PPC) Marketing, are leveraged on search engines like Google or Bing. They can be a quick avenue to achieve your law firm’s marketing goals, but only if set up and managed properly. Pay per click search campaigns can be a very effective way of getting your law firm website directly in front of the eyes of your targeted audience as they use keywords to search for law firms.

However, without a well thought out strategy, pay per click search marketing can become difficult and costs can potentially spiral out of control. PPC is complex and competitive for law firms, and it requires a high degree of comprehensive knowledge and insights to properly generate leads from it.

Most attorneys who try pay per click advertising on their own tend to struggle with the learning curve and almost always lose money and eventually fail with their efforts. Money is often wasted and it can bring frustration or tension. Very few can make profits that are a small fraction of what they could have made if it had been built and managed correctly.

This is where Potenture steps in. Paid search management is a critical skill that we’ve mastered and helped hundreds of other companies with. Give us a call to learn more or even ask for a free Google Ads campaign audit! We simply want to help, and we’re the very best PPC agency to do it.
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How do we set up your law firm for success?

Keywords

Our experts know which keywords are effective for generating leads in your practice area.

Create compelling, yet legal approved ad copy

Our ad text is designed to be generate new case leads while simultaneously being legally compliant.

A/B Testing

We test different variations of ads to see which one generates the most results.

Measure results

We track all major KPIs such as traffic and leads to continue figuring out ways to optimize performance.
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ALL INCLUSIVE PAY PER CLICK MANAGEMENT PACKAGES

What is included in our pay per click management services package?

Ad Creation – We take our pre-built list of keywords which have already been researched ahead of time which convert into leads and create compelling ad copy to match those keywords.
Bid and Budget Management – We are able to set a budget on a monthly basis and bid accordingly for lead generating keywords.
Campaign Tracking – We are able to measure results on a cost per click and cost per lead basis which allows us to optimize your campaign further.
Advertising Compliance and Legal Considerations – Our ads are written creatively, yet professionally and they comply with all legal advertising standards.

Law firms are inundated by offers from marketing companies mostly making the same promises.

I decided to go with Potenture because they specialized in law firm websites and marketing and they were the only agency who offered a truly hands off approach. Everything gets done and I can spend more time focusing on my clients.

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JOANNA P.

Family Attorney in Florida

Potenture’s attorney marketing expertise is simply amazing. They have helped us grow our law firm by increasing our client base and expanding to different geographical areas. With their expert marketing campaigns, we have seen a remarkable 48% increase in new clients year over year. I highly recommend their team!

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THEO S.

Personal Injury & Accident Attorney in Texas

Ever since our firm started working with Potenture, our new leads have increased tremendously and we couldn’t be happier with our new turnkey website. John has been amazingly helpful and responsive with everything. We highly recommend the entire team.

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PRISCILLA J.

Divorce Attorney in Georgia

Lots of great things to say about Potenture Media Group. Working with John and the team has a been a pleasure. We have thoroughly enjoyed our onboarding process, plus the fact that everything is done for us. The results have exceeded our expectations.

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DOUG L.

Bankruptcy Attorney in New York

Potenture’s website development and SEO services have been transformative for our law firm. Their team built a user-friendly website that not only looks professional but also ranks high in search engines, driving more clients to our practice.

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LILAH C.

Criminal Attorney in New Jersey

I am extremely grateful to this agency. Since the start they’ve being the nicest, most cooperative group of people to work with. John is excellent at explaining the process you go through when it comes to promoting your law firm online. Great team. Happy with the results.

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DAVID E.

Business Attorney in North Carolina

READY TO GET STARTED?

Contact us for a free consultation

  • We will gather information about your firm, listen to your needs and provide a monthly budget recommendation for pay per click during our first phone call.
  • Our team charges a fee of 12% of the monthly paid ad budget. The entire cost is bundled into one monthly package.
  • CALL 1-877-236-3656 or contact us here to get started.

Our team is ready to help your law firm. Contact us for a free 30 minute consultation.

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Latest News
Are You Writing for Humans or Search Engines?
Are You Writing for Humans or Search Engines?
When building law firm websites, the content on the website is crucial. It not only informs potential clients about your services but also plays a significant role in your search engine rankings. However, there’s a common dilemma: should you be writing law firm content for humans or for search engines? This article will explore the...
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959 US-46 #125, Parsippany-Troy Hills, NJ 07054
Follow UsKeep in touch with us
Subscribe to our newsletterWe provide valuable content on how to grow your law firm.

    Latest News
    Are You Writing for Humans or Search Engines?
    Are You Writing for Humans or Search Engines?
    When building law firm websites, the content on the website is crucial. It not only informs potential clients about your services but also plays a significant role in your search engine rankings. However, there’s a common dilemma: should you be writing law firm content for humans or for search engines? This article will explore the...
    OUR LOCATIONSWhere to find us?
    https://www.potenture.com/wp-content/uploads/2023/10/POTENTURE-MAP.png
    959 US-46 #125, Parsippany-Troy Hills, NJ 07054
    Follow UsKeep in touch with us
    Subscribe to our newsletterWe provide valuable content on how to grow your law firm.

      Copyright by Potenture. All rights reserved.

      Copyright by Potenture. All rights reserved.