Understanding Call-Only Ads: A Guide for Attorneys

January 4, 2024by Potenture

In today’s digital age, having a strong online presence is crucial for any business, including law firms. One powerful tool that attorneys can leverage is Google Call-Only Ads.  They are very similar to pay per click ads, but with some very key differences.

This article will explain what call-only ads are, how they can benefit attorneys, and provide specific examples for personal injury lawyers and family attorneys.

What Are Call-Only Ads?

Call-only ads are a type of Google Ads specifically designed to encourage potential clients to call your business directly. Unlike traditional text ads that link to a website, call-only ads are designed to show on mobile devices that can make phone calls. When a user clicks on a call-only ad, it initiates a phone call to your business rather than directing them to a website.

These ads are particularly effective because they target users who are ready to take immediate action. For law firms, this means potential clients who need urgent legal assistance are more likely to call directly when they see your ad.

Benefits of Call-Only Ads for Attorneys

  1. Direct Client Interaction: Call-only ads connect potential clients directly to your law firm via phone. This immediate interaction can lead to higher conversion rates as clients can receive instant answers to their questions and concerns.
  2. Increased Qualified Leads: Since call-only ads are targeted at users who are ready to call, the leads generated are often more qualified and likely to convert into clients.
  3. Enhanced Mobile Experience: With the increasing use of mobile devices, call-only ads ensure that users can easily connect with your law firm without navigating through a website.
  4. Measurable Results: Call-only ads allow you to track the number of calls generated, call duration, and other metrics, providing clear insights into the ad’s performance and return on investment.

Example for Personal Injury Lawyers

Personal injury law is a field where clients often need immediate legal advice. A well-crafted call-only ad can be highly effective for personal injury attorneys. Here’s how it could work:

  • Ad Copy:
    • Headline: “Injured? Call a Lawyer Now”
    • Description: “Free consultation with a top-rated personal injury lawyer. Call us 24/7.”
  • Call-to-Action:
    • “Speak to an attorney now and get the help you need.”

In this example, the ad targets individuals who have recently experienced an injury and are looking for immediate legal assistance. The promise of a free consultation and 24/7 availability encourages potential clients to call directly, increasing the chances of converting these leads into clients.

Example for Family Attorneys

Family law cases often involve sensitive and urgent matters, making call-only ads a valuable tool for family attorney marketing as well. Here’s an example:

  • Ad Copy:
    • Headline: “Need a Family Lawyer?”
    • Description: “Expert family law advice. Call for a confidential consultation.”
  • Call-to-Action:
    • “Discuss your case with a compassionate family attorney today.”

This ad appeals to individuals facing family legal issues who need prompt and discreet legal advice. By highlighting confidentiality and expertise, the ad reassures potential clients that they will receive the help they need in a sensitive manner. These potential clients can see this text and connect with a family law attorney right away.

Best Practices for Call-Only Ads

  1. Compelling Ad Copy: Write clear and concise ad copy that highlights the benefits of calling your law firm. Use strong call-to-action phrases like “Call Now” or “Speak to a Lawyer Today.”
  2. Targeted Keywords: Use keywords that potential clients are likely to search for when they need legal help. For example, “personal injury lawyer near me” or “family attorney consultation.”
  3. Ad Extensions: Utilize call extensions to provide additional information, such as your business hours or additional phone numbers, making it easier for clients to reach you.
  4. Track Performance: Use Google Ads call tracking to monitor the effectiveness of your ads. Analyze metrics such as call duration and call conversion rates to optimize your campaigns.
  5. Local Targeting: Ensure your ads are targeted to the geographical areas where you provide services. This increases the relevance of your ads to potential clients in your vicinity.

 

Call-only ads are a powerful tool for law firms looking to connect with potential clients who need immediate legal assistance. By understanding how to create effective call-only ads and tailoring them to specific areas of law, such as personal injury or family law, attorneys can increase their client base and improve their overall marketing efforts. Implementing these ads as part of your digital marketing strategy and combining it with high quality content and local search engine optimization can lead to higher conversion rates and more direct client interactions, ultimately boosting your law firm’s success.

Would you like more information on how call only ads work? Contact us for a free 30 minute consultation about your law firm and how we can help you.

Potenture

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    Latest News
    Are You Writing for Humans or Search Engines?
    Are You Writing for Humans or Search Engines?
    When building law firm websites, the content on the website is crucial. It not only informs potential clients about your services but also plays a significant role in your search engine rankings. However, there’s a common dilemma: should you be writing law firm content for humans or for search engines? This article will explore the...
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    959 US-46 #125, Parsippany-Troy Hills, NJ 07054
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