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Helping Attorneys Understand Technical SEO

November 25, 2023by Potenture

Search engine optimization (SEO) is crucial for attorneys looking to enhance their online visibility and attract potential clients. While many are familiar with content-driven SEO strategies, technical SEO is equally important. While our SEO experts do the heavy lifting for our law firm clients, this article is specifically designed to help the attorneys who really...

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Effective Communication Strategies for Criminal Defense Attorneys

November 7, 2023by Potenture

As a criminal defense attorney, maintaining clear and consistent communication with your clients is paramount to providing excellent service and achieving the best possible outcomes in their cases. Frequent and effective communication not only helps in building trust but also ensures that your clients feel supported and informed throughout the legal process. This article explores...

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How Attorneys Can Align Their Marketing With Client Intent

Law firms need to understand why someone is searching for a lawyer and what type of information they’re looking for. This allows attorneys to craft content that resonates, builds trust, and drives meaningful engagement. Client intent goes beyond targeting keywords; it’s about addressing the motivations, questions, and concerns of potential clients at every stage of...