Client Mindset
Searching for an attorney is a different process than searching for a pair of jeans. Your potential clients can be angry, scared or depressed – or some combination of the three depending on the type of law being practiced. Court case outcomes can be life altering and this needs to be reflected in website content. A receptive and empathetic approach is necessary to create a connection.
Sense of Urgency
There are times when having the ability to quickly answer questions for a website visitor will be the difference between gaining and losing a prospective client.
Honesty and Integrity
